By  on March 5, 2010

Topher Gaylord will exit his position as president of VF Corp.’s Seven For All Mankind to become president of Columbia Sportswear’s Mountain Hardwear subsidiary, a maker of high-performance mountaineering and outdoor apparel and gear. Gaylord also will oversee the company’s Montrail trail-running footwear business.

Gaylord, who succeeds Mountain Hardwear’s interim president Kirk Richardson, will report to Mick McCormick, executive vice president of global sales at Columbia Sportswear. Richardson will return to his prior position as Columbia Sportswear’s general manager of footwear merchandising.

Gaylord, 40, has served as president of Seven For All Mankind since October 2008. He exits the brand as it begins to stem an extended sales slide. The company posted a 5 percent revenue increase in the fourth quarter of last year, following significant declines in the first three quarters of the year.

In his new role, Gaylord will assume oversight of a $110 million business, with Richmond, Calif.-based Mountain Hardwear ringing up about $100 million of that figure.

Gaylord’s last day at Seven For All Mankind will be March 12 and he will join Columbia Sportswear late this month or early next month. Susan Kellogg, president of VF’s contemporary brands coalition, will assume leadership of the Seven For All Mankind business until a successor is named.

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