Marithé & François Girbaud believes denim's place in fashion is the stuff of legend. So for fall, the firm will launch a high-end denim collection called Legend for women and men consisting of only denim jeans.
"We have 30 years of work on constructions and treatments that we own and incorporate into our pieces," said François Girbaud. "This legacy is our identity and our signature. We can still bring a lot to the denim market and it was the time, especially in the U.S., to come back taking a strong position in the premium market."
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)