Marithé & François Girbaud believes denim's place in fashion is the stuff of legend. So for fall, the firm will launch a high-end denim collection called Legend for women and men consisting of only denim jeans.
"We have 30 years of work on constructions and treatments that we own and incorporate into our pieces," said François Girbaud. "This legacy is our identity and our signature. We can still bring a lot to the denim market and it was the time, especially in the U.S., to come back taking a strong position in the premium market."
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"