Marithé & François Girbaud believes denim's place in fashion is the stuff of legend. So for fall, the firm will launch a high-end denim collection called Legend for women and men consisting of only denim jeans.
"We have 30 years of work on constructions and treatments that we own and incorporate into our pieces," said François Girbaud. "This legacy is our identity and our signature. We can still bring a lot to the denim market and it was the time, especially in the U.S., to come back taking a strong position in the premium market."
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)