By  on May 6, 2010

MILAN — François Girbaud is pushing water conservation with a new laser treatment called Wattwash, aimed at replacing traditional methods of stonewashing denim.

“Wattwash allows us to save water, which is a precious resource for us all and not in endless supply,” Girbaud said during a trip here to promote the treatment, which is a Marithé + François Girbaud trademark. “With Wattwash, we can avoid using acids and other polluting substances.”

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