By  on May 12, 2010

The Gap brand of Gap Inc., which is looking to broaden its 1969 denim program and build up related categories, has bolstered the team. The San Francisco-based retailer named Rosella Giuliani creative director for 1969 Jeans. She was vice president of design and merchandising at Seven For All Mankind.

Gap is also looking to create a denim development team based in Los Angeles, where Giuliani will oversee development of the 1969 denim products. She will report to Marka Hansen, president of Gap North America, and Patrick Robinson, executive vice president of design at Gap Inc., and also work closely with Pam Wallack, president of Gap Adult and Body.

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