By  on May 27, 2009

LOS ANGELES — Guess is revisiting the successes of its youth.

The Los Angeles-based apparel line made its name in the Eighties with the introduction of its Marilyn jean — a slim-fit, zippered, stone-washed design that redefined denim. Now Guess is opting to take advantage of shifting consumer spending habits by tailoring its denim assortment to those shoppers looking for greater value from premium denim.

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