By  on February 5, 2009

LOS ANGELES — Danny Guez is bringing his brand-building experience to a new joint venture with the founders of Southern California knitwear line 2 B Free.

After starting premium denim label People’s Liberation and collaborating with Justin Timberlake and Trace Ayala to launch celebrity line William Rast, Guez is teaming with Cedric and Yves Benaroch to produce Country Love, a knit label that begins shipping to stores including Kitson, Planet Blue and Bloomingdale’s this month.

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