The Los Angeles-based Habitual brand has seen some rough times in recent years, but with a new owner and creative head, executives at the denim company are looking to turn it around.
The drama began about three years ago when founding designers Michael and Nicole Colovos left after a falling out with the brand’s former owners, Yosi Fujita and Toshi Kateo of Pacific Marketing Works. Under PMW, Habitual filed for bankruptcy in February 2008.
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