By  on September 10, 2009

NEW YORK — Since taking over Helmut Lang three years ago, Theory president Andrew Rosen and the label’s designers, Michael and Nicole Colovos, appear to have found their groove after a somewhat shaky start.

According to major retailers, the label’s leather leggings, leather jackets and jersey T-shirts are bright spots in advanced contemporary departments, particularly in this bleak retail environment, and the brand has attracted a wide range of customers by evolving the original Helmut Lang aesthetic without betraying it.

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