By  on December 7, 2007

NEW YORK — Hilfiger Denim's first U.S. store, a 3,700-square-foot space in SoHo opening today, underscores the company's commitment to retail growth.

"We will make sure we can tell the story in more places than just a few," said Gary Sheinbaum, president of Tommy Hilfiger retail. Once the store gets off the ground, "we'll look for the next round of locations. There are lots of ways to do this, even in 1,800 square feet."

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