The Tommy Hilfiger Group, wholly owned by Phillips-Van Heusen Corp., will launch Tommy Girl, a sportswear collection for young women. Tommy Girl, which is licensed to RVC Enterprises LLC, will be available at 150 doors of Macy’s in the U.S., beginning in July.
The collection, aimed at 12- to 18-year-olds, will be housed in its own shop environment in the junior area of Macy’s and will reflect Hilfiger’s preppy with a twist heritage. The line features oxford cloth shirts, polos, peacoats and denim jeans.
“Younger audiences have shown a strong demand for the brand,” said Gary Sheinbaum, chief executive officer of Tommy Hilfiger North America. “In leveraging our relationship with Macy’s to distribute Tommy Girl, we are able to offer product to this younger consumer and in more locations than we would through our retail business model.”
Last year, Hilfiger tested Tommy boutiques in the U.S. and Canada, catering to the 20- to 30-year-old woman. The freestanding stores offered apparel that was described as “downtown prep,” and contained styles that were quirkier, younger and more irreverent than Hilfiger’s sportswear lines. The Tommy stores will now close, and the ones in the U.S. will revert to Tommy Hilfiger stores, starting this month. The Tommy stores were located at 375 Bleecker Street in Manhattan, The Westchester in White Plains, N.Y., and in Georgetown in Washington, D.C. There were also two Tommy stores in Toronto: one of which will be converted to a Tommy Hilfiger store (Yorkdale) and the other will close (Sherway Gardens).
“I am [pleased] about the new Tommy Girl collection,” said Tommy Hilfiger. “Tommy Girl is our response to consumers wanting quality clothing at affordable prices. The collection has a fun, preppy sensibility that we believe is exactly what our younger customers have been looking for.” Tommy Girl’s retail prices will range from $32 for T-shirts to $129 for outerwear.
RVC Enterprises, based in New York, is owned and operated by Ruby, Victor and Charles Azrak. The company has several licenses in the juniors and women’s sportswear sector, including Rocawear, Ellen Tracy, Coogi and Deréon.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)