Beyond Productions, the parent company for Beyoncé and Tina Knowles’ House of Deréon and Deréon brands, has signed a deal with The Eurostyle Group, an apparel distribution company based in Greece, to distribute the Deréon junior sportswear brand throughout that European country.
The agreement gives Eurostyle the exclusive rights to distribute Deréon sportswear, outerwear, footwear, eyewear, lingerie and handbags to retailers throughout the country, as well as in the other Balkan States including Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Macedonia, Romania, Slovenia and Yugoslavia. The product will be available for retail in Greece beginning with the spring 2010 season.
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