CITY OF COMMERCE, Calif. — Celebrities and retailers have played a pivotal role in the growth of the premium denim business, and Hudson Jeans is paying tribute to both as it marks it 10th anniversary.
Hudson is unveiling today its latest ad campaign starring Georgia May Jagger, the sylphike daughter of Mick Jagger and Jerry Hall, who has served as its celebrity spokesmodel for three years. The cabaret-themed promotion, created by Paris-based boutique ad agency Al Dente and photographed by Dan Martensen, represents Hudson’s biggest marketing effort ever. Set to run in niche publications including Interview, V, Nylon and Flaunt, the print ads are supplemented by short videos directed by Patrizio Miceli and Martial Schmeltz that star Jagger and guest musicians such as beat-box artist Tez and French air guitarist Gunther Love.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"