NEW YORK — A bruising battle of “hues” versus “blues” is developing in the denim market as a resurgence in classic indigo squares off with the persistent strength of colored jeans.
Exhibitors and retail and vendor guests at last week’s Kingpins show at Center548 here were seeking a balance for spring 2014 between different interpretations of truly blue jeans and the growing number of colors that have proven to have more staying power than many expected. Colored denim, as well as lighter-weight twills in various jeans constructions, have maintained a strong share of the women’s jeans market in recent seasons and appear to be gaining, rather than losing, momentum in men’s, where their effect has been less powerful and the color palette narrower.
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