By and  on June 20, 2011

Bored with the basic blue jean? For coming seasons, denim makers are mixing things up. Stretch-blend denim has been growing in popularity for several years, and now new cellulose fibers like Tencel, Modal, viscose and Cupro are getting into the act. The blends add fresh texture, sheen and drape to the fabric, and are more eco-friendly than traditional cotton.

Tavex has introduced a stretch denim for men that has a heavy hand and vintage aspect to retain the fabric’s rugged, masculine quality. Other recent innovations for the firm include its Denim Therapy line, billed to improve one’s muscle tone and sense of well-being. Cordura’s new designs include denim in heavy weights with various degrees of stretch, using Lycra T400 and Lycra fibers. Italian denim mill Cappio Tessuti has introduced denim blends mixing cotton with Modal, viscose and Cupro, in both stretch and nonstretch versions.

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