By  on January 5, 2009

For independent retailers such as Thomas George, who owns the three E Street Denim stores in Illinois and Wisconsin, the deep discounting this holiday season by big retailers like Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s and Macy’s has forced him to rethink his buying strategy for the new year.

“You would have to be a fool not to reexamine what you’re doing,” he said. “Everybody has the same merchandise. When one store cuts prices, they all have to. It’s making me look at every brand that I have, and I’m cutting back on the widely distributed brands that are being discounted extensively.”

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