By and  on November 9, 2011

PARIS — While denim’s origins lie in workwear for men, from railroad workers to cowboys, the recent strong evolution of women’s premium fashion denim opened up a more colorful, tactile and notably stretch- and fit-obsessed landscape for the category worlds away from its origins.

After all, in the words of Jason Denham, founder of the denim label Denham: “It’s 2011, and we don’t pan for gold or ride horses and chase Indians anymore.”

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