Self Edge, a denim boutique with a cult following, will transform its New York City store into an Iron Heart unit for 10 days at the end of the month.
Self Edge bills itself as “the ultimate denim source” and operates three high-end stores in Los Angeles, San Francisco and on Manhattan’s Lower East Side. Its mix is almost entirely Japanese brands with one exception, Roy Denim from Oakland, Calif. Other brands include The Flat Head, Strike Gold, Real Japan Blues, Dry Bones, Sugar Cane, Mister Freedom, Imperial Denim and 3sixteen.
“We specialize in really small artisan brands,” said co-owner Kiya Babzani, who opened the business with his wife, Demitra, six years ago. The aesthetic of the offering is American casualwear of the Fifties, he said, and the labels offered in the store are all exclusive to the North American market. “We offer 65 variations of the five-pocket jean,” he said.
Babzani said Iron Heart, which is a motorcycle-inspired brand from North Tokyo that operates two stores in its native country, has a “huge fan base” in the States. “So we came up with the idea to close Self Edge for 10 days, ship their whole product line to New York and just sell Iron Heart.” In addition to the jeans, the offering will include T-shirts, jackets and accessories, and three special items have been created for the run: a 23-oz. pair of denim jeans, a special denim jacket “with all the bells and whistles,” and a loop-wheeled Iron Heart x Self Edge T-shirt, Babzani said.
The store will hold an opening party at the Orchard Street store on Oct. 20 and will convert back to Self Edge on Nov. 1.
Babzani said although he has considered opening an Iron Heart store in the States, he thinks it’s too risky: “We’re a small business, it’s just my wife and me, and having just one brand is scary.” He said, however, that he expects to announce a fourth Self Edge store location shortly.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)