By  on October 3, 2012

Self Edge, a denim boutique with a cult following, will transform its New York City store into an Iron Heart unit for 10 days at the end of the month.

Self Edge bills itself as “the ultimate denim source” and operates three high-end stores in Los Angeles, San Francisco and on Manhattan’s Lower East Side. Its mix is almost entirely Japanese brands with one exception, Roy Denim from Oakland, Calif. Other brands include The Flat Head, Strike Gold, Real Japan Blues, Dry Bones, Sugar Cane, Mister Freedom, Imperial Denim and 3sixteen.

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