“After years of diffidence, people are getting used to shopping on the Internet, even more so for products such as ours,” said Augusto Romano, general director of the Puglia, Italy-based Meltin’ Pot. “After all, it’s [become] faster and easier to find a wider range of merchandise, and it’s [become] safer.”
Meltin’ Pot’s first online retail presence will also be its first stand-alone branded store. While the label is available at 1,500 points of sale, there are no brick-and-mortar Meltin’ Pot stores. Romano targets sales of 600,000 euros, or about $878,000 at current exchange, in the first year of the e-commerce shop. The company reported sales of 40 million euros, or $58.8 million at average exchange, in 2008, and expects sales of 60 million euros, or $81.6 million, in 2009.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"