By  on October 1, 2009

“After years of diffidence, people are getting used to shopping on the Internet, even more so for products such as ours,” said Augusto Romano, general director of the Puglia, Italy-based Meltin’ Pot. “After all, it’s [become] faster and easier to find a wider range of merchandise, and it’s [become] safer.”

Meltin’ Pot’s first online retail presence will also be its first stand-alone branded store. While the label is available at 1,500 points of sale, there are no brick-and-mortar Meltin’ Pot stores. Romano targets sales of 600,000 euros, or about $878,000 at current exchange, in the first year of the e-commerce shop. The company reported sales of 40 million euros, or $58.8 million at average exchange, in 2008, and expects sales of 60 million euros, or $81.6 million, in 2009.

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