By  on June 15, 2011

MILAN — Hurt by high raw material and energy costs and by fashion trends that last year favored dresses, skirts, leggings and chinos, Italian denim firms are cutting their profit margins while continuing to invest in research, style and technology.

“If there are technical content, the right fit and sophisticated washes, the product leaves the store, even if it’s pricy,” said Giovanni Petrin, general manager at Veneto, Italy-based Martelli. “There is an increased request for unique and special pieces.”

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