MILAN — Italian denim firms have tended to keep the business in the family, but they’re increasingly looking outside their country’s borders for sales opportunities to offset improving, but still tough, market conditions.
From beefing up sales staff outside Italy to promoting domestic manufacturing, they’ve been actively courting customers beyond national borders.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)