LOS ANGELES — J Brand, the premium denim label best known for its skinny jeans, is expanding for fall with a new label targeted at the curvier end of the consumer spectrum.
The company will introduce three styles for larger women under the Blue Label name next month. Blue Label's cigarette-leg style with a 14-inch opening features a roomier fit around the thigh, and boot-cut and wide-leg styles are enhanced with back darts and a contoured waistband that hug the hips. With wholesale prices running from $72 to $75, Blue Label will debut exclusively at Bloomingdale's in July. A month later, J Brand will widen distribution to other retailers, including Edit in New York, EB Pepper in Pittsburgh and Janey's in Amarillo, Tex.
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