LOS ANGELES — To help lure shoppers back to specialty shops, J Brand is launching a higher-end jeans line that it’s keeping outside the reach of Web retailers and department stores.
J Brand Boutique will kick off this fall with an emphasis on exclusive washes and wholesale prices that run at least 11 percent more than the starting price for the flagship line. While J Brand stayed true to its clean, lean look with Boutique, the company also broadened its portfolio with a dark-tinted wash lightened by hand-scraping and a stone-wash finished with whiskers and abrasion.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"