LOS ANGELES — To help lure shoppers back to specialty shops, J Brand is launching a higher-end jeans line that it’s keeping outside the reach of Web retailers and department stores.
J Brand Boutique will kick off this fall with an emphasis on exclusive washes and wholesale prices that run at least 11 percent more than the starting price for the flagship line. While J Brand stayed true to its clean, lean look with Boutique, the company also broadened its portfolio with a dark-tinted wash lightened by hand-scraping and a stone-wash finished with whiskers and abrasion.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)