LOS ANGELES — After setting denim trends with skinny styles, fitted cargo silhouettes and bright colors, J Brand is jumping into sportswear.
For the first time in its six-year history, the premium denim label is moving beyond jeans to offer 140 sportswear pieces beginning next spring. With retail prices running between $200 and $1,500, J Brand is aiming to sell its new collection alongside Helmut Lang, Rag & Bone, Isabel Marant and Carven on the retail floor.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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