By  on August 31, 2011

LOS ANGELES — After setting denim trends with skinny styles, fitted cargo silhouettes and bright colors, J Brand is jumping into sportswear.

For the first time in its six-year history, the premium denim label is moving beyond jeans to offer 140 sportswear pieces beginning next spring. With retail prices running between $200 and $1,500, J Brand is aiming to sell its new collection alongside Helmut Lang, Rag & Bone, Isabel Marant and Carven on the retail floor.

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