LONDON — J Brand is teaming with Simone Rocha, one of London’s up-and-coming designers, on two capsule collections that will launch later this year, WWD has learned.
Rocha will design collections for pre-spring and spring for the Los Angeles-based brand, and the first collection will launch to press and buyers in July.
“It is a very exciting moment for the brand,” said Jeff Rudes, chief executive officer of J Brand. “We met her in London, we’ve been following her, and we thought she was the perfect designer for us. We love her.”
Rudes cited Rocha’s “strong aesthetic, maturity and sense of direction as a designer.” Rocha, who is known for girly and often-edgy silhouettes, said she was looking forward to working with J Brand’s denim expertise.
Rudes said the collection, which Rocha will create with J Brand’s design team, would be “tight, curated and edited,” and sold at select retailers, and on jbrandjeans.com in late 2014.
Rocha isn’t the first British designer to team with the American brand: Christopher Kane worked with J Brand for a number of seasons, and the brand has also collaborated with Proenza Schouler.
Rocha launched her collection for fall 2010, after graduating from the master’s program at Central Saint Martins. She received a B.A. in Fashion from The National College of Art and Design in Dublin.
She is a recipient of NewGen catwalk sponsorship, which is sponsored by Topshop, and last year won the award for Emerging Women’s Wear Designer at the annual British Fashion Awards.
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