Designing jeans wasn’t a stretch for Georgia May Jagger.
The gap-toothed British model, now in her third Hudson Jeans advertising campaign, collaborated with the denim brand on a capsule collection featuring new exclusive stretch-denim fabrics. Jagger will be present at the March 17 launch at Neiman Marcus in Beverly Hills.
With rock royalty lineage — her father is Mick Jagger and her mother is Jerry Hall — Jagger said she was inspired by the Wrangler jeans worn by her mom in the Seventies and rock bands such as Guns N’ Roses. There are five styles in black, white, gray and blue washes. All have skinny leg openings and a midrise to accommodate a range of body types.
“I’m obsessed with [jeans],” Jagger said. “I knew exactly what I wanted from the beginning. All the styles are a slightly higher rise and sit on my hips, which makes them more wearable and elongates the leg. The special fabrics make the jeans more comfortable.”
When Hudson executives talk about Jagger, the conversation inevitably leads to her hip pedigree.
“She encapsulates the Hudson consumer with her London edge and laid-back Los Angeles ease,” said Ben Taverniti, Hudson’s head designer and creative director. “She is effortlessly stylish and cool. Her capsule collection embodies the flair and sexy insouciance of rock ’n’ roll chic.
“This is Hudson’s first collaboration,” Taverniti added. “Georgia is the ‘face’ of our brand and our muse. The conversation to create this capsule came about organically. We weren’t even thinking about it. It just happened because Georgia is a creative person and very into fashion and design. One conversation led to another and here we are.”
Jagger wanted to be part of the design process and submitted sketches and inspiration boards.
“I loved the entire creative process, starting with brainstorming and first sketches to seeing the denim styles come to life at the end,” she said. “I worked with Ben on materials, fit, wash, rise and inseam length and pocket and trim details. Then I visited the factories, from sewing facilities to wash houses, so that I could understand how the jeans would be made. We’re getting ready to ship the jeans for their mid-March launch. To see it all come together is an unbelievable feeling.”
Jagger said, “[The experience] helped me appreciate fashion in so many ways. I look forward to growing the collaboration. Right now I’m happy with jeans because they allowed us to create a cohesive vision and to keep it very focused. I wanted to create a line that would consist of staple wardrobe pieces. We could have gone in a thousand different directions, but with the focus on jeans, we were able to be very creative.”
“I’m with Georgia in Paris for the launch of the collection at Montaigne Market,” Taverniti said. “Every chance we get, we talk about product. ‘What about this?’ ‘How about that?’ Georgia is so invested in the collaboration and the energy is amazing. Success isn’t a question. If the amount of interest we’re getting is any indication, watch out for part two.”
Jagger said she has always been interested in creative pursuits.
“I just set up a darkroom,” she said. “I absolutely love photography. I always have my camera on me as I travel. But I really love all types of art. I’ve been knitting for a while, making one-off scarves for friends and family.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)