By
with contributions from Yasuaki Yokoyama
 on June 26, 2012

TOKYO A group of Japanese apparel players is attempting to revive northern Japan's tsunami-torn region by cultivating organic cotton in the area's former rice fields and using it to manufacture jeans, polo shirts and other items.

The first fruits of the effort, called the Tohoku Cotton Project, are hitting the market now. Participating fashion brands and retailers such as Lee Japan, United Arrows Green Label Relaxing, Kurkku and Urban Research staged a fashion show of the first products over the weekend, mixing the rather basic Tohoku items with pieces from their other lines.

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