By  on April 2, 2009

Spanish denim research and development company Jeanologia has unveiled its latest technology designed to lessen the environmental impact of denim processing.

The G2 finishing machine was introduced at the company’s Valencia headquarters on Wednesday. Rather than relying on the traditional combination of water and chemicals to produce various shades of denim, the G2 uses a process that relies on air. In addition to eliminating the use of water and chemicals, the G2 rids the finishing process of toxic emissions and dumping, and reduces overall energy usage.

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