By  on November 9, 2011

The faded look in denim is one of the most enduringly popular, but it has also often been one of the most environmentally damaging to produce, in addition to posing a health risk for workers.

Jeanologia, a family-owned garment finishing company based in Valencia, Spain, operates under a “3E” motto — ecology, efficiency, ethics — and is dedicated to changing the denim manufacturing system.

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