By  on April 18, 2012

LOS ANGELES — When at first you don’t succeed, relaunch or hire a new designer.


That appears to be the motto of several women’s denim brands that are revamping their designs, personnel and even business models as they strive to stand out in the ultracompetitive jeans market. The changes are all undertaken to support a single premise: Keep the brand alive.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus