By  on February 28, 2012

LOS ANGELES — Women who covet premium denim trends but balk at paying more than $80 for a pair of jeans now have another option: a moderately priced line called Else that is produced by Joe’s Jeans and sold exclusively at Macy’s.

Rolling out this spring to 141 doors and the retailer’s Web site, Else represents a move by Joe Dahan, creative director of Joe’s Jeans, to bridge the gap between the high and low ends of the denim market. The 25 stockkeeping units in Else’s inaugural collection include a jean jacket, skirts, shorts and four fits of jeans. Basic styles such as boot cuts in dark washes make up half the line, with the remainder comprising novelty looks like skinny jeans dyed coral, mustard, thyme green and sienna.

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