By  on August 16, 2012

LOS ANGELES — Joe’s Jeans has finally planted a flagship in its backyard.

After opening its first flagship in Manhattan’s SoHo last year, the 11-year-old Commerce, Calif.-based denim company Thursday unveiled a 2,700-square-foot flagship on Melrose Place here, where its neighbors are Marc Jacobs, Carolina Herrera, Zero + Maria Cornejo and Oscar de la Renta. The new store, which is among seven planned for this year, is part of a push by Joe’s to increase the contribution of retail to its overall business from 20 percent to 50 percent over the next four years.

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