Joe’s Jeans is looking to make its online strategy about more than generating sales.
The company has launched a redesigned Web site management hopes will forge deeper relationships between the brand and its customers. It is adding a blog and Joe’s Jeans TV to give exposure to founder and creative director Joe Dahan, take customers behind the scenes on photo shoots and create a community around the brand. Online sales will be a part of that customer experience, but management insists it isn’t the site’s reason for being.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)