By  on February 19, 2009

Joe’s Jeans is lowering its entry price point for women’s denim by $7 for spring 2009 to drive business, and the company, along with competitor True Religion, is looking to expand internationally to help blunt the impact of the recession.

In presentations Tuesday at the Roth 21st Annual O.C. Growth Stock Conference at the Ritz-Carlton in Dana Point, Calif., executives from both Los Angeles-based premium denim firms discussed strategies for the year.

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