Coming off a difficult back-to-school season, junior denim firms are working extra hard to wow shoppers with a range of new trends for spring.
But it isn’t just about the new trends, which range from neon-colored jeans to destructed denim. Manufacturers are finding that, in order to survive in a bad economy, they have to be positioned correctly in the market.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"