The competition has never been so fierce in the junior denim sector, as retailers continue to tighten their orders and manufacturers fight for floor space.
With that in mind, junior denim firms have begun to explore innovative new ways to attract their customers’ attention through added value, sharp pricing, expanded product categories, fresh marketing tactics and even some new brand names.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)