With her year-old jean label, K. Roque, Karen Roque hopes to put San Diego on the premium denim map.Focusing on tailored denim that can be worn at the office, Roque and her 37-member staff design and manufacture all their garments in San Diego — 120 miles south of the denim hub in Los Angeles.With wholesale prices ranging from $65 to $90, K. Roque aims to quadruple wholesale sales to $4 million this year, from less than $1 million last year, by broadening distribution to high-end department stores and national chains from the current roster of 40 specialty retailers such as Madison in Los Angeles and The Denim Bar in New York. The accounts she's targeting include Barneys New York, Henri Bendel, Neiman Marcus and Intermix. Roque also ramped up the number of styles for this spring to 32 from the 20 she offered in her debut collection. Acknowledging that success in the saturated denim market is predicated on offering more than a five-pocket jean, she cut denim weighing 7 oz. into a racer-back sundress as well as trousers with a 23-inch leg opening. Next fall, she plans to craft denim woven with silver thread into a jacket with three-quarter sleeves and skirts."I don't think manufacturers have evolved and kept up with what the fabric has to offer," Roque said. Roque, 38, is already a veteran in apparel manufacturing. Her mother owned a clothing factory and Roque began making her own outfits at the age of eight. After studying design at the Fashion Institute of Design and Merchandising in Los Angeles, she joined a swimwear company. Within four years, she was promoted from quality control to product design engineer, and then product development manager. She eventually became a private label manufacturer, codesigning swimwear and technical activewear for brands such as DKNY, Aaron Chang and RLX Ralph Lauren. Though K. Roque is her first foray in the denim market, Roque has enough manufacturing experience to try to differentiate her product from competitors'. For instance, she varies her washes to ease the fabric's draping and prints sublimated artwork on the lining of the waistband and pockets."I wanted to take it to a different level," Roque said. "The consumer has not seen [denim] in a different avenue and the beauty of what the fabric has to offer."
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim