By and  on November 1, 2012

LOS ANGELES — The denim industry has gathered a new set of muses and they all stand under four feet tall.With recognizable names such as Kingston and Suri, bolstered by celebrity clans like Rossdale-Stefani and Cruise-Holmes, the pint-sized celebrities are giving a boost to the $2.35 billion children’s denim business. Photographed wearing zippy jeans in eye-catching colors and patterns that sometimes match their stylish parents’ get-ups, the kids are helping transform denim into an aspirational product, even for pre-teens.

“Designer denim is the [fashion] equivalent of having an iPhone or a tablet in the electronic world,” said Jamie Gutfreund, chief strategy officer at the Intelligence Group, a Los Angeles-based trend research and forecasting firm owned by Creative Artists Agency.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus