LOS ANGELES — The denim industry has gathered a new set of muses and they all stand under four feet tall.
With recognizable names such as Kingston and Suri, bolstered by celebrity clans like Rossdale-Stefani and Cruise-Holmes, the pint-sized celebrities are giving a boost to the $2.35 billion children’s denim business. Photographed wearing zippy jeans in eye-catching colors and patterns that sometimes match their stylish parents’ get-ups, the kids are helping transform denim into an aspirational product, even for pre-teens.
“Designer denim is the [fashion] equivalent of having an iPhone or a tablet in the electronic world,” said Jamie Gutfreund, chief strategy officer at the Intelligence Group, a Los Angeles-based trend research and forecasting firm owned by Creative Artists Agency.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion