LOS ANGELES — The denim industry has gathered a new set of muses and they all stand under four feet tall.
With recognizable names such as Kingston and Suri, bolstered by celebrity clans like Rossdale-Stefani and Cruise-Holmes, the pint-sized celebrities are giving a boost to the $2.35 billion children’s denim business. Photographed wearing zippy jeans in eye-catching colors and patterns that sometimes match their stylish parents’ get-ups, the kids are helping transform denim into an aspirational product, even for pre-teens.
“Designer denim is the [fashion] equivalent of having an iPhone or a tablet in the electronic world,” said Jamie Gutfreund, chief strategy officer at the Intelligence Group, a Los Angeles-based trend research and forecasting firm owned by Creative Artists Agency.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)