By  on December 28, 2011

As Kellwood Co. resets its strategic priorities for the post-Michael Kramer era, its new mall-based, denim-heavy specialty store concept Lamb & Flag will be a crucial test of whether the apparel firm can successfully develop a retail chain in-house.

Lamb & Flag launched earlier this month with a store at the Brea Mall in Brea, Calif. Kramer green-lit the concept about 18 months ago, long before he left his chief executive officer post at Kellwood to become chief operating officer at J.C. Penney Co. Inc. Sun Capital Partners-owned Kellwood has developed stores for its apparel brands such as Vince and Rebecca Taylor, but the 3,100-square-foot Lamb & Flag location marks the company’s entrance into the retail business without an existing brand.

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