By  on September 27, 2011

Charming Shoppes Inc.’s Lane Bryant division hasn’t generated as much controversy with its use of five topless plus-size mo dels to promote its new T3 — Tighter Tummy Technology — offering of jeans and slacks as it did with last year’s “red bra” TV spot, but it seems to be doing its job at the company’s cash registers.

“I would say our jeans business has been good because of the launch,” said Debbie Martin, senior vice president of design and development for Lane Bryant. “The blue denim business in general has been a bit softer because color has been so hot, but we’ve had good response in all the channels we do business in. These days, if the customer has something similar in her closet, she’s not stepping out to buy. It’s got to be emotional or new.”

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