By  on August 18, 2014

Iconix Brand Group Inc. is preparing its Lee Cooper label, acquired 18 months ago, for another westbound British invasion.

Iconix has established LC Partners LLC, a joint venture with Rise Partners, to hold the exclusive rights to the rock ’n’ roll lifestyle brand in the U.S. I Brands has in turn been licensed to produce and market men’s and women’s jeanswear for distribution to department and specialty stores.

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