By  on August 27, 2009

Spurred by the launch of its e-com-merce, Lee Jeans marked a first in its 120-year history last month with the opening of a branded store.

The iconic denim label, owned by VF Corp. and based in Merriam, Kan., launched a 3,600-square-foot store at The Crossings Premium Outlets in Tannersville, Pa., on July 17.

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