Levi Strauss & Co. is celebrating another milestone this fall — the 75th anniversary of its introduction of the first women’s jeans.
The San Francisco-based denim giant introduced Lady Levi’s to the world during the fall of 1934 with the 701 style. The initial target market was women of the West, who were more likely to be engaging in regular outdoor activities or working as ranchers, and had been making due with wearing men’s 501s. It’s a story the company believes deserves more attention.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)