By  on September 17, 2009

Levi Strauss & Co. is celebrating another milestone this fall — the 75th anniversary of its introduction of the first women’s jeans.

The San Francisco-based denim giant introduced Lady Levi’s to the world during the fall of 1934 with the 701 style. The initial target market was women of the West, who were more likely to be engaging in regular outdoor activities or working as ranchers, and had been making due with wearing men’s 501s. It’s a story the company believes deserves more attention.

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