By  on June 24, 2010

Levi Strauss & Co. has launched a new vehicle for its premium denim business, creating a stand-alone division headquartered in Amsterdam, called Levi’s XX.

Established a year ago, the division soft launched a new premium denim and sportswear label globally last spring, called Levi’s Made & Crafted, with a full rollout coming for fall. Additionally, the existing Levi’s Vintage Clothing label, which offers high-end replica designs from the company’s archives, was expanded into a more comprehensive collection this year.

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