PARIS — In a bid to underscore its authenticity in denim, Levi Strauss & Co. has created Levi’s XX, a global division that will develop premium denim collections as well as vintage reeditions.
The division will be based in Amsterdam and the firm has tapped Polo Ralph Lauren Corp.’s Maurizio Donadi as its senior vice president, in charge of some 30 people. The team, to which further outside talent may be recruited, will develop handcrafted styles from Levi’s archives plus premium contemporary jeans and casual clothing, using the best materials on the market, according to Armin Broger, president of Levi Strauss Europe, Middle East and North Africa.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"